About this Show

The Communicators

Phil McKinney; Charla Rath News/Business. (2013) Phil McKinney, CEO of CableLeads; Charla Rath, Verizon VP for wireless policy. New.

NETWORK

DURATION
00:30:00

RATING

SCANNED IN
San Francisco, CA, USA

SOURCE
Comcast Cable

TUNER
Channel 17 (141 MHz)

VIDEO CODEC
mpeg2video

AUDIO CODEC
ac3

PIXEL WIDTH
704

PIXEL HEIGHT
480

TOPIC FREQUENCY

Us 6, Hp 4, U.s. 4, Fcc 1, Qualcomm 1, Comcast 1, Verizon 1, Hbo Go 1, Cablelabs 1, Etc. 1, Warner 1, Las Vegas 1, I.t. 1, China 1, Washington 1, Forte 1,
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  CSPAN    The Communicators    Phil McKinney; Charla Rath  News/Business.  (2013) Phil  
   McKinney, CEO of CableLeads; Charla Rath, Verizon VP for...  

    February 16, 2013
    6:30 - 7:00pm EST  

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the future on the u.s. army. after that, the white house medal of honor ceremony. >> you are watching "the communicators" on c-span. we are on location at the ces 2013 international show in las vegas. here are some interviews this week. we want to introduce you to the new president and ceo of cable blabs. what is cable labs? >> it is the cable industry on a worldwide basis. we are the source of innovation that enables the cable operators to deliver services that you're quite familiar with such as broadband, video. >> you are not a cable guy. >> no. i'm with the cable industry and products.
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earlier in my career, -- i'm new to cable. -- you are the yo chief technology officer at -- >> correct. >> there in the -- my role at hp, we focused a lot on what the people do with the technology in their homes and in their hands and on their desk. being able to look at that from end to end. an innovator by back and. it is about coming up with those great i years and translating those two have high impacts. >> what are some products that you are excited about? >> we have been looking at all of the programs that we have currently running. we narrowed it down to key focus areas. one is the technology.
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commercially, we have been upwards of megabits. we will see 300. we announced work on 3.1 which is technologies out of cable lab that will allow cable operators to offer you 10 gig. you will start seeing that as we get those technologies refined. we are seeing that progression. better technologies on the network side. giving you more capacity to watch those videos and communicate with friends and all kinds of things. >> is that going to take new hardware and wires in the home? >> no. the cable is already in place. all of the infrastructure in the ground, that is the last that comes into your house, it has a
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phenomenal amount of capacity. take advantage of these advances in technology. it allows the cable operators to take it into a capacity that they have already invested in. >> is the cable industry a growing industry? do you see a long future for that industry? >> definitely. keep in mind that we have services worldwide and not just in the u.s. look at china. the cable industry alone over the next five years -- even in the u.s., we are still seeing growth. the growth rate in that usage from cable services is anywhere from -- rate on an annual basis. there is no slowing down. there is an insatiable hunger for capacity. the cable industry has a long future and be able to be the
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provider of choice for services. >> when you look 10 years down the road, help people be viewing video and tv? >> i think you're seeing that shift already. five years from now, what is the concept of channel? we see it as one area locked down under remote control. how many of us watch linear television in real-time? we have kind of gotten into this timeshifting mode. you are seeing device shifting. recording on dvr but i wanted watch it on my tablet when i am out and about. it is an explosion of devices and the way that consumers want to enjoy the concept. they want to enjoy it when they wanted it and they want to see the content that they want. they do not want to be tied to being home at a certain time. i think it is shifting.
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you will see the shift. >> about year ago, you published your first book, "beyond the obvious." >> it is about innovation. it creativity is not a subtle gift. it is a skill that anyone can learn. anyone can benefit from it. whether it is in the business world or in the family world. i have produced a podcast for seven years. this will take all of that experience and information and make it widely available for large and small businesses. reviewing what some may think is secret. it is hard work. innovation is not the
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serendipity thing that everyone imagines. it is hard work, but anyone could become proficient at it. >> what is -- [laughter] >> it is a term i use for bold and hairy, ambitious goal. if you really set the bar and a fine the really -- and a fine the really lofty goal, if you d efine it properly, you'll be amazed at how the human spirit can achieve that and how people people can come together around a common goal to achieve that. there is a program in the u.s. that is a perfect example. the objectives of putting the man on the moon. the entire country rallied behind the. any organization could achieve far beyond whatever it is they expect of them selves. >> what about the cable industry?
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>> along the lines of the transition that we are seeing in the industry, i.t., what does the network look like? how do we transform the network technology to be open to these kinds of devices? some of them we are working on theon the long -- along lines of security and privacy and content sources. the amount of content u--what does that mean? we need to look at that. there are a handful that could let the entire industry. > >> i'm sure you're aware of web os. they say that they have crunched technology advances. >> i would disagree.
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when you think about the amount of dollars that that people industries -- of industries, -- the challenge you have got is that we need to serve 90% of all homes. you have got to think about it. it is that kind of size and scale. when you are dealing with revenue, any technology you inject, you need to think about in context of scale. scale could move slower than if you were a small little startup. part of what the ceos and the cable operators are capable of, but they have tasked me with doing is picking up the pace. how do we do it in two years? one year? we have laid out cable as it is
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and we want to pick up the pace. we are in the beginning of that new idea, the beginning of that new innovation that ultimately will be the cable industry. >> what differences have you discovered in silicon valley and table culture? >> the cable culture is very entrepreneurial. a lot of the cable industries feel family owned. cox communications. cable came up as family-owned. they own money instead of raising money through the traditional vc money. how well they cooperate, there is no other industry where you can bring an entire industry to come together and tihave a
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conversation to get things done asked her -- done faster. you have all of these companies in silicon valley competing against each other. >> and your career, have you had to deal much with washington and policies? >> i have in the past. i have had my fair share in front of the fcc and talking about those kinds of things. it has been a while. in my current role, i do not have responsibility for the cable industry. the ceo of a company have known each other for many years. it is a great partnership. >> what is the future of wireless when it comes to the cable industry? >> it is a growing interest of
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the cable industry. last may, the cable industry -- the top carriers came together under the cable service wi-fi. we have comcast, time warner, etc.. any those networks together. if you are a cable subscriber and you have access to that wi- fi network, it is part of your service. you have the ability to use that wi-fi even if you are outside of that home. they wanted great broadband when you are outside of the home. we can offer that value at that component when you're out and about. not just in your neighborhood, but nationwide. >> back to beyond the obvious. you have talked about the importance of the sequester.
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>> if i ask you a question, you cannot stop yourself from answering a question. you have calculated the answer by listening to me. the challenge with a question of how you asked them is that you built and natural assumptions. if i ask you what is happened 13, you would ask me, what do you mean by half and what do you mean by 13. if i wrote 13 out as roman numeral's, it would be 11 and 2. if it was 13 and a deck of cards, the number is five. us questions in such a way --
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you ask questions and look at them in such a way you have never considered. it is simple as asking the right set of questions that make you look at things in a different way. >> can you give an example where that has been affect it? >> a favorite question is -- what is it that my customer does not like about the experience of my product? my previous role at hp, i wanted to find customers who might have looked at one of our products, but chose a different one. how do you find them? people do not say i chose a hp product -- a look at an hp product and about something else. i would watch customers look at our products and choose a different product. i would hand him a business card and it freaked them out. i would ask them, what is it that he did not like about the product?
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we got phenomenal insight that we never would have gotten if we had not been there at that moment. >> what is the -- question? >> it is a question that transforms and create something that is difficult to duplicate him high-margin, and transforms both the career and the business that you are in. >> what does that mean to you. >> amy's ability to watch your content anywhere and on any device at any time that -- it means the ability to watch your content anywhere and on any device at any time that you want. >> any challenges? >> some programmers do not allow you to deliver the content. we have to operate under the constrictions that we are put under by people who own the
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copyright on the content of the material. like hbo go. and watch her favorite hbo content wherever you are at. daft -- you can watch your favorite hbo content wherever you are at. >> will that continue? >> you mean as far as -- >> offering packages and not all of car? >> that -- and not a la carte? >> that is the decision of the programmers and not the cable companies. that is part of the negotiations of the programmers. it is not a decision of the cable industries. that is something you should ask the programmers. >> we are here at the ces international at las vegas. what have you seen that you are excited about? >> the big thing is forte --
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ultra hd. twice the resolution of your hd today. and let us the transition from standard definition to high-def. there is that jump in definition coming. that technology is not going to go mainstream for 3-4 years. those tvs are very expensive. that is kind of the hot topic at the show. one of the interesting things is healthcare. there is a particular interest for all kinds of sensors and biometrics, things that you wear. they not only help you lose weight, but it allows you to age in place. you want to live in your home
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longer, these technologies allow you to be monitored your health professionals and your family members that you can into new to live an independent life. look at the baby boomers retiring and importance to use technology to on meant that health care and reduce the costs to have a fruitful life. >> cablelabs is opening a branch office. where will that be? >> we have announced that we will be opening up a lab in silicon valley. we are still looking for space. we are targeting to have that open in the middle of the summer. the goal is to expose silicon valley to the ability to innovate on top of the technologies. there is a great form for innovators. we want to make that as easy as possible to this startup culture in the valley. >> this is "the communicators"
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on c-span. you are watching "the communicators" on c-span. we are at the ces international show in las vegas. here are some more of our coverage. joining us now on the show in las vegas is the vice president of verizon. she is responsible for the wireless policy development. is there a spectrum shortage? >> and used in question and in important one. is there a storage at this moment? probably not. the question is getting the spectrum out to the market is a lengthy process. there is a concern that in three or five years timeframe, there'll be a time time frame to support the kind of development at ces. it is a very valid concern. there is an incredible growth
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in mobile video and all sorts of different mobile uses. you can see a large portion of what you are seeing out here would be mobile portable or whatever. three years ago, there were no tablets. there are a whole range of issues we are seeing incredible growth. no amount of innovation will account for the -- you cannot stop the problem that with yo-- way. >> what is the best policy? >> there are multiple approaches to solve the spectrum crisis. what you need to do is -- i'm sure you're aware that the fcc has received authority to do --
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to provide incentives to current holders of spectrum licenses that may not have much flexibility. they have a lot of rules that govern the use of the licenses. what if broadcasting is not the wave of the future and instead is some sort of mobile service? what we do -- what this does is it says to the licensee that if you put your spectrum up for sale, you will get some portion of the proceeds. if the buyer comes in and they spend more than what the seller wants, the commissioner has figured out that it is more valuable. that is one way.
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we are also working closely on how to move certain government uses off of the spectrum that are viable. there are also a number of efficiency gains in technology. for example, we launched an effort about two years ago and it is much more efficient. it allows us to get more use out of the spectrum. you know, technology just changed generally. we also need to push policy that allows the spectrum to go from very inflexible to uses that are much more valuable for the consumer. >> shared use? >> that is one possibility. we believe strongly in an approach to exclusive used i sensing -- exclusive use of licensing.
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it is probably one of the best ways to encourage growth and development. shared use is important when working on it with the government right now. it is a last resort for us in terms -- but, i would say that given how deeply and intensively used the spectrum is right now, i think there probably will be more emphasis put on sharing. >> is a government sitting on the spectrum i should be closer to the market? -- and should be closer to the market? >> the straight answer would be yes, but the government has a
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different use of the spectrum than we would. it is often -- you mean i needed all the time, but when you need it, it it is important that you have access to it. there is based -- there is this thought that they didn't have economic incentive. they do not have to monetize it in any way. they can just use it. it is basically given to them. they're not necessarily thinking about how to make additional uses. commercial users have to think about that. we had to paper the spectrum. we want to make more gains in efficiencies by applying new technologies. the government does not have the same incentives. there could be spectrum's that could be shifted to commercial use. >> what is the science behind
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it? answernot sure i could that question. i should probably get an engineering personnel. it is something called ofdm makes much more efficient use of the frequency. there are plenty of people you could talk to. you could talk to qualcomm on the floor and i'm sure they could tell you. >> what is the current status of the deal between verizon and the cable companies for the verizon devices? >> that deal closed last summer, the spectrum part of the deal. we have a nearly nationwide spectrum. close to $4 billion. that closed.
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we are expecting sometime this year maybe early next year he will be launching. >> it will be online? >> it will be online. we purchase that for capacity. it does not give us any additional footprint. when we are facing more of a punch, we can serve the needs of our customers. >> there was a tweet on your blog post. quite a bit of feedback and some of it was negative. what is your response? >> it has been interesting. you have to take everything with a little grain of salt. sometimes the competition -- you
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know, what happened as a result of the deal is that the mobile, sold some to us. they have more spectrum than they did before. we still maintain that we arhave more customers for megahertz than other carriers. customers. to -- >> do you think there needs to be laws governing spectrum from congress? do you think congress understands the issues you face? >> that is an interesting question. it has been almost a year. they have adopted a recent spectrum legislation. what they did was very good. it gave them an extra tool in
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the tool they'll -- tool belt. they updated the commercial whichum enhancement act, is the act that allows you to use proceeds from the government spectrum to upgrade your systems. both of those were very good. there needs to be piece of comprehensive legislation. not so much on the spectrum side. i will not get into the rest of it. i'm sure there are other parts of the act. the spec to spectrum, -- with respect to second, i think congress went far. >> how much of your work week with fcc type issues? >> interesting question.
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i'm not someone who is daily at the fcc. i job is to think longer term about what kind of spectrum might come online in five or 10 years and to change policies to make that happen. right now i'm fairly engaged because of the incentive option. a year ago, i was involved in legislative issues because we are talking about it and long- term. >> when you look five or 10 years down the line, what worries you? what makes you excited? >> what worries me is that i do not want to be sitting in the same place i was a couple of years ago going to the government and asking for more spectrum please. i would like to see a process of spectrum management.
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it was like incentive options will continue to work. it gives more flexibility. secondary market works in a smoother way than it does now. what excites me is some of the things that summit talked about last night. -- someone talked about last night. a lot of times people say your kids could watch whatever movies they want and can do it all at the same time. this is in my view about being able to truly be a connected society and in a way deal with other issues which is education and healthcare. all the things we're talking about last night